Coach & Mentor • Break Patterns. Build Freedom.
The person you’re becoming is being held back by the person you had to be.
I help you break the subconscious patterns keeping you stuck, invisible, and playing small — in life and in business.
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Coach & Mentor • Break Patterns. Build Freedom.
I help you break the subconscious patterns keeping you stuck, invisible, and playing small — in life and in business.
If this is you
You’re smart. You’re capable. You’ve done the work. But somewhere along the way, you started building a life — maybe even a business — based on what you thought you should be doing instead of what’s actually aligned for you.
There’s a version of your life where your work feels like an extension of who you are, not a performance. Where you pursue a vision that’s yours — free from the weight of shame, fear, and other people’s expectations. Where you have the courage to show up exactly as you are, because you finally know who that is.
Here’s what I know
Most of the limits you’re experiencing aren’t real — they’re subconscious patterns that were installed before you had the ability to choose them. Beliefs about what you deserve. Stories about what’s possible. Fear and shame disguised as “being realistic.”
Finding the courage to show up exactly as you are — to pursue a vision free from shame and fear — that’s the real work. And it’s the work that changes everything: your relationships, your income, your sense of self, and the impact you’re here to make.
Through coaching, hypnotherapy, and NLP, I help you see the patterns, clear them at the subconscious level where they actually live, and build forward on a foundation that’s genuinely yours.
The story behind the strategy
For three and a half years, I was the person behind @selfdefensegoat — filming, editing, posting, marketing, building the shop, managing it all. Every platform, from zero. No ad spend, no team. Just strategy and consistency.
When women entrepreneurs started asking me to teach them, I realized the real answer had nothing to do with algorithms. The reason most women hit a ceiling in their business is the same reason they hit one in their lives — they’re building from a blueprint that was never theirs.
Real growth — in business and in life — starts with alignment. Knowing who you are, stripping away what you’re not, and having the courage to build from that truth. I’ve spent twenty years helping people do exactly that. Now I’m in the arena myself — building my own brand and helping other women find their next level. From the inside out.
Two ways in
Both paths lead to the same place: a life and business built on who you actually are.
You’ve built something real but you’ve hit a ceiling. You know there’s a next level for your business and for yourself — but something keeps holding you back from getting there.
You’re done with the same cycles, the same limits, the same version of yourself that was built for survival. You’re ready to find out who you actually are underneath all of that.
How I work
Through guided conversation, we dig into the beliefs, identity, and stories driving your patterns. Your body helps too — tension, resistance, and emotion all point us to exactly where the block lives.
This is where hypnotherapy and NLP come in. We work directly with the subconscious — rewiring the beliefs, dissolving the emotional charges, and releasing what was never yours to carry.
You learn to take radical responsibility for your life — your relationships, your outcomes, your visibility. You become the cause of your life, not the effect. This is where coaching becomes mentorship.
A note from Liv
Here’s the good news: you already have everything you need to find the success you want.
The problem is that for most of us, it’s buried. Underneath a pile of shame, fear, guilt, and pride. Quiet programs running in the back of the mind that we’re so used to we don’t even realize they’re there — and yet they control most of our behavior. They decide what we reach for, what we settle for, and what we never let ourselves try.
But inside of you lies the exact blueprint you need to magnetize your life. The energy to bring your desires to fruition. The clarity to build something that’s genuinely yours.
The dreams you have exist because there is a part of you that knows it’s possible. Where in an alternate timeline, it’s already yours.
My job is to help you close the gap between that version of you and the one sitting here right now. To find the programs, clear them, and let the person underneath finally lead.
What it looks like
I’m in the early stages of building something new — and right now, that means I’m working closely with a small number of clients one-on-one. No group programs, no cookie-cutter curriculum. Just you, me, and the specific work that needs to happen for you to get where you want to go.
Every engagement is custom. We start with a conversation to understand what you’re working toward and what’s in the way. From there, I build a process around your needs — drawing from coaching, hypnotherapy, NLP, and hands-on business strategy depending on what the work requires.
Some clients come to me to break through a personal ceiling. Some come to grow their business. Most find that the two are connected. The work goes wherever it needs to go.
“Working with Liv has been transformative. Her clear direction, rooted in a wealth of experience, guides me through all aspects of marketing — YouTube, email campaigns, Instagram, videography, and copywriting. Beyond her skills, she’s mentally supportive and truly listens, helping me build confidence and co-create a marketing plan for my business that I believe in. I couldn’t recommend her enough!”
— Dr. Marnie, Naturopathic Doctor, Calgary AB
What’s included
Private 1:1 coaching sessions
Hypnotherapy & NLP as needed
Business & brand strategy
Ongoing support between sessions
A process shaped entirely around your goals
Meet Liv
I’m a coach and mentor with over twenty years working with the mind and body. Certified hypnotherapist. NLP practitioner. Ortho-Bionomy® bodyworker. And the woman who built a social media brand to over 4 million followers from behind the camera.
I’ve walked through my own fire — an alcoholic parent, decades of depression and anxiety, the end of a marriage, loss, raising kids who are now teenagers, and rebuilding after COVID took my thriving practice.
Right now, I’m in the arena myself — building my own visible brand, stepping out from behind the camera, and practicing everything I preach. I’m not the professor on the sidelines. I’m in it with you.
Transformations
After one session I have so much clarity about where I’m at and what I need to do next. I feel like a weight has been lifted off my shoulders. Thank you!
The session made a tremendous difference! I feel more present and that is everything. I’ve been saying No, firmly. I’ve been taking really good care of me and even forgiving myself while taking more ownership and responsibility. My wisdom is returning.
I cannot thank Liv enough for the incredible transformations through Hypnotherapy. She provides a safe environment with her gentle and compassionate approach. Delving into root causes of low self-worth has provided incredible insights and change.
It’s something you reclaim now.
You don’t need another course, another strategy, or another year of figuring it out alone. You need someone who can see what you can’t see about yourself — and who has the tools to change it.
Book a free consultation. I’ll be honest about whether I can help, and if we’re the right fit, I’ll show you what becomes possible when you stop building from fear and start building from truth.
Book a ConsultationServing Calgary, Cochrane, Airdrie & Online Clients Worldwide
“Freedom is liberation from the influence of fear.”